Product satisfaction begins with selection
There is no purpose in underestimating the breeding excitement surrounding new colours and flower forms, but before the production chain can benefit from the beauty value, there are specific quality characteristics that must be properly judged.

Internet log service for flower supply chains
This summer has seen the completion of a project to develop quality tracking and tracing for cut flowers. Sponsored by the Dutch product board for horticulture, available technology was tested and integrated by researchers at the Agrotechnology and Food Innovations, WUR, into a system to comprehensively analyse the quality chain.

Rose propagation see as a profession
The step-by-step investment in new rose propagation facilities has provided Olij Rozen with optimal climatic conditions over four phases to match the company's vision for sector efficiency via specialisation.

Ceará creates international image
Other Brazilian states look up to the Ceará flower bloom where diversification is now being supported.

Grower input steers plant pot design
Plant pots are not as simple as they appear when you take the time to discuss the high-tech design with the plastic processing industry.

Rose ranking through 2003
Ranking roses based on sales through the Dutch auctions may not be absolutely exact, but since the turnover accounts for over three billion stems, of which 80% are exported, it does act as the best guide available.

Potted flower bulbs popular in North America
Research organised on flower bulbs at the Cornell University specialises in developing techniques suited to the US market. Selected highlights from the past six years show a strong trend favouring pot plants.

Brazil chases new export record in 2004
If the 2004 export forecast of US$25 million for cut flowers and plants comes true for Brazil – and it certainly looks promising – it will be the third successive year that this budding export sector has broken its record level.